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ROAD SAFETY

Interventions Design

BEHAVIORAL CHALLENGES ON THE ROAD

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FAMILIAR, SIMILAR & MONOTONOUS

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ANONYMITY - TRAFFIC DEHUMANISES

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CONFLICTING GOALS - SMOOTH ROADS FOR LOW SPEEDS

HEURISTICS AND BIASES ON THE ROAD

The Full Story

Driving is a non-conscious activity. Due to behavioral challenges discussed, accidents occur. No on intends to die. The aim is to make roads self-explaining and preventing these behavioral challenges from occuring.

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FINAL MILE PROCESS

Road Safety Interventions

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